Every Word Earns Its Place.
Or It Doesn't Survive.

Copy that hits with precision.

Strategic Copywriter Who Lands Every Shot.

I do more than sell words.

I help you skip the guesswork, trial and error, and the endless time and money drain of copywriting that never drives real results.
Here's how my process changes that.The Brief
Before writing even one line, I take a deep dive into your business, audience, positioning, messaging, direction, and voice to analyze what’s working, what isn’t, and what truly differentiates your business.
Planning
These valuable insights help build a customized strategy map to elevate your business — from positioning to killer messaging.
Only the words that matter make the final cut. The rest take a hit.
Execution
This is where the copy comes together to persuade your audience to take action.
Built to convert and skyrocket growth… or else.

The Arsenal

Pick Your Weapon

Landing Pages • Sales Pages • Websites • Email Campaigns • Direct Mail • Newsletters • Case Studies • White Papers • eBooks • Executive Ghostwriting • Thought Leadership • Lead Magnets • AI Humanization

And more — depending on the mission.

Meet the Word Assassin

I’m Lisa Blau, a senior copywriter based somewhere in upstate, New York. The exact location must remain classified.I’ve been writing ever since I used mashed peas to write stories on my crib walls. Before becoming a copywriter, I wrote successful fiction and screenplays, which is why I bring strong narrative skills and the rare ability to capture each client’s distinct voice and messaging.My B2B and B2C clients range from startups and scale-ups to Fortune 500 brands.

Proof of Life

Brief the Assassin

• Send a Confidential Message

(The communication line is secure)